We live in a digital world where it seems online marketing is something marketers should exclusively be investing in. I am guilty of it myself.
For some time, my business had been focusing our marketing efforts online, believing it’s exactly the way we should be going - and in the process, we happened to have neglected promotional products and corporate gifts as a way to promote our brand. Little did we know that by doing so, we are missing out on the many opportunities they offer.
So, I wanted to know exactly how much we're losing and how much of an impact corporate gifts in Singapore still have today.
The Statistics
A 2016 study revealed that most people keep corporate gifts for an average of 8 months. It means your brand will be visible longer on promotional products than on digital ads. What’s better is that the number still depend on the product, wherein essential items such as umbrellas can last up to more than a year. They even have the chance to be passed along to others, meaning, a lot more people will receive your brand’s message.
An additional benefit, the majority of the recipients of corporate gifts also tend to have a favourable impression towards businesses that give gifts. So, you basically earn the trust of your audience by giving away free product. As a business, I am fully aware that how people see my brand is essential in increasing brand awareness that will later, in turn, translate into sales.
The Impact of Corporate Gifts
The research only indicates that corporate gifts remain as effective today than they were several years ago - and when consumers are already bombarded with ads online, these aggressive forms of marketing are gradually losing their appeal to their audience.
But, with promotional gifts, you are giving away something that’s tangible. There’s something exceptional about receiving an item that you can hold and actually use. In fact, they are so effective that statistics show promotional products have a recall rate of as much as 85% - a number that far exceeds the impact of digital ads.
In addition to being something concrete, corporate gifts don’t cost your audience anything to receive. It’s a way of saying thank you or even I care about you, and that little act of kindness, affection, and generosity can definitely go a long way.
But, of course, like any strategy you will do for your business, giving corporate gifts need comprehensive research in determining the products that will resonate most to your audience. For my part, it was a little easier because I was able to find a promotional gifts supplier that offers a wealth of corporate gift ideas available in Singapore. Since ordering my first batch of statement tote bags from them, it’s never been easier to give out corporate gifts year round.
