What’s the purpose of giving a gift? For some people, it’s to express gratitude and appreciation, while for others, it’s for earning trust. Either way, we can say that giving gifts has its merits, especially from a business perspective.
When it comes to increasing brand awareness in Singapore, giving corporate gifts is one of the most cost-effective ways of doing so. It’s an affordable method of earning your customer’s trust! Not to mention, experimenting with countless gift ideas is fun. You can consume hours just by finding the perfect gift for your customers.
However, the same reason it’s fun is also why it’s hard. You could waste hours trying to find the ideal gift without coming up with a result. That’s why a lot of business owners tend to shy away from corporate gift giving due to the overwhelming responsibilities. But with many handmade gift ideas in Singapore, it would be waste to miss the opportunity to connect with your customers.
Consider giving a few customised gifts to your customers in Singapore! In doing so, you’ll show how much they mean to your business on a personal level. Plus, everyone loves getting a gift! Whether it’s Christmas or your loved one’s birthday, giving a present will put a smile on the person’s face.
Here are the benefits of giving corporate gifts!
1. FORM A RELATIONSHIP
Remember what it feels like to be in love? From a man’s perspective, giving a gift to a lovely lady seems like a good idea. While that’s not always the case for some people, it helps when it comes to forming relationships with customers or clients.
People love getting free stuff, no doubt about it. It’s almost similar to tasting food samples in the mall. We’re attracted to products that come at a free price. The same goes for customers that receive corporate gifts.
Sending a gift works in two ways: to gain a new customer’s trust and to show a gesture of appreciation for existing customers.
For new customers, giving a gift works since it establishes a bond between the recipient and the giver. Your customer might think of it as a welcoming gift for trying out your products!
As for existing customers, it’s to show appreciation for sticking with your brand for a long time. Your gifts could serve as a reward for loyal customers who have been buying from your businesses more than once.
2. INCREASE BRAND AWARENESS
Placing your brand name and image in public is a form of increasing brand awareness. Compared to giving gifts to your customers, it might be the best way to raise awareness for your brand.
Besides showing appreciation to your customers, your gifts act as a marketing material that will help establish your brand in public. You can design your corporate gifts with subtle brand images, so people are aware of your business once they see your products.
Also, your customers could spread the word about your gifts. They could talk about it with their loved ones, which will provide more exposure to your brand as a result.
3. SAVE MONEY
Compared to other marketing strategies, corporate gifting is one of the cheapest methods out there. You won’t have to spend too much money on unnecessary materials.
With countless customised gifts in Singapore, you can choose from any gift you want to give to your customers or clients. Buy affordable products so you can save money, but remember to avoid poor-quality gifts as well.
As much as possible, never sacrifice quality for affordability. Fortunately, many online stores in Singapore sell quality gifts at affordable prices. Some of them even offer discounts or bundles that will help you save money!
4. GENERATE LEADS
As a business owner, your job is to take advantage of small opportunities that might grow into something worthwhile in the future. The good news is that by giving customised gifts to your customers, you can raise brand awareness. Doing so will help you generate leads, providing your business with a much-needed exposure both online and offline.
To generate leads with corporate gifts, encourage your customers to sign up for your website or follow your social media page. You could request their email addresses so you can send ads. Engage with your customers more often so you can establish a healthy relationship. That way, you can attract prospects and boost sales.
CONCLUSION
Don’t wait for a holiday or special event! It’s always a perfect time to send gifts to your customers. Consider investing in quality customised gifts so you can prove to your customers that they matter for your business.
